Vaccine Demand Motivation

This is the third in a three part post, continuing from immediately prior.
Effectively engaging each vaccination desert will reflect place-specific and population-specific issues of differentiated and variable demand and, almost certainly, lack of trust. Hyper-local familiarity and connections will be fundamental to making meaningful progress.  What works in one vaccination desert may be counterproductive in another. (Pre-pandemic research on trust issues related to vaccination.)  In your vaccination deserts can you find preexisting oases of trust?  If so, these are promising places to focus outreach and action.

Just to nudge our minds into demand management mode: how can coupons or other price rebates be used to reward vaccinations (especially second dose consumers)?  What if every person vaccinated in the middle of a particularly drought-prone vaccination desert is automatically enrolled in a drawing for a fabulous post-pandemic vacation? What if every vaccination in a target neighborhood receives gift-points for restaurant meals? How about a lottery for free tickets to future music festivals? (Please notice emphasis on sectors hit hardest by Non-Pharmaceutical Interventions.)  I am probably embarrassing myself with these cheesy marketing ideas. But there is plenty of evidence that demand motivation will be needed. (Anticipated advertising campaign). There is the opportunity to motivate through self-interest and other-concern, reinforcing that vaccination is the best way to protect others and restore many of our neighbors’ livelihoods.  To do this, community engagement will be needed.  Involving the whole-community will be needed. Trust-building will be needed.  Each of you have these skills.  Deploying these skills to motivate vaccination demand will enhance your ability to encourage community resilience for a wide range of other risks.

At the core of Supply Chain Resilience are research, outreach, and action.  Preexisting skills in each domain can be very helpful to setting the foundation for effective Phase 2 and 3 vaccinations.  Working this problem (opportunity) will enhance your ability to engage future Supply Chain Resilience problems.

Below are some links to helpful resources.  I welcome your questions, concerns, and comments.

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